SPONSORSHIP AND ADVERTISING OPPORTUNITIES
Union County Speedway (UCS) is a 3/8mile slightly banked dirt oval racetrack located in the city of Liberty, Indiana,
south of Richmond, Indiana. The track staff is dedicated to providing its drivers and fans with a clean, well run
facility to both participate and watch.
Stock car racing is one of the country's fastest growing spectator sports and its fans are among the most loyal. This
loyalty extends not only to the drivers themselves that race each week but also toward the businesses that support
the drivers and the tracks at which they compete. In fact, most surveys show that over 70% of weekly fans actively
buy from companies involved in racing.
By teaming up with UCS, a business can show its support for racing and take advantage of this tremendous fan
loyalty. It also provides a business with substantial exposure to the local market at a very reasonable cost. The track
offers a number of different opportunities including event sponsorship, billboard displays, program advertising,
award sponsorships & divisional naming rights. Each of these sponsorships are detailed below. Package deals
combining several of these opportunities are also available. UCS will also be glad to work with a business to create
their own unique sponsorship or promotion ideas. Contact Information is available at the bottom of this page.
Event Sponsorship - A sponsor of a day's events receives advertising & publicity for the sponsored event, sponsor's
name on all printed schedules, VIP passes for sponsor's guests, an opportunity to display products and provide
giveaways or samples, race day announcements at the track, post race coverage featuring sponsor's involvement,
and on track victory lane presentations with company officials if desired. Program Advertising- Each week a detailed
race program is printed and available for sale at the track. Businesses have the opportunity to place a repeating ad
in this highly desired publication. The programs feature victory lane photographs, driver rosters, point standings,
previous race coverage and action photos. Highly desired inside and outside cover spots are also available. Rates for
the entire season are very affordable. Pro rated rates are available for ads placed during the season. In addition to
sales at the track, copies of the program are also distributed to car dealerships, doctors' offices, libraries and other
waiting areas throughout the twin tiers during the season. Additional extra copies are also distributed at area
pre-season stock car shows to further increase exposure.
Billboard Displays - Highly visible billboards provide an excellent opportunity to put a company's name in front of
race fans. Boards are available in a number of different sizes and can be placed directly in front of the grandstands,
in the infield, near the pit gate entrance or other prearranged locations throughout the track property. Track
announcers also do billboard sponsor rundowns throughout the season, providing race fans with further information
about each billboard advertiser's business.
Award Sponsorship - Various season long awards programs are available for sponsorship on an annual basis. These
include rookie-of-year awards, best appearing car awards, favorite driver awards, and sportsmanship awards.
Sponsor's business will be featured in all mentions by track announcers of the award programs and in all print
material featuring the awards throughout the season. Sponsors are also encouraged to participate in award
presentations to the drivers at the end of the season.
Division Naming Rights - Corporate level naming rights are available for all classes run at UCS. All track schedules and
advertisements feature the company's name associated with their race division. In addition, press releases and
track announcements will also highlight the business each week. Sponsors can provide track announcers with
additional information for promotion throughout the season. Division sponsors are also encouraged to participate in
the point title trophy presentations to the drivers at the end of the season.
Other Sponsorship Opportunities:
Employee Nights-Group Discounts
Public Address Announcements
Rule Book Advertising
Special Event Sponsorships tailored to your individual requests.
|We need sponsors for trophies for the 2011 race season.
If you would like to sponsor trophies for a week,
please email firstname.lastname@example.org
All sponsors will be featured on the front page for one week.
A link to your website, if available, will also be posted.